Darshana Shah to head, marketing & customer experience at Aditya Birla Capital

 After nearly 7 years of being part of the Aditya Birla Health insurance company and heading the marketing function their, Darshana Shah now moves to Aditya Birla Capital the financial arm of the group. Making the announcement in her LinkedIn page Darshana said that she has started her new role as Head- Marketing and Customer Experience at Aditya Birla Capital Ltd.  

Before joining Aditya Birla Capital, she was Senior Vice-President, Marketing and Visual Merchandising at Hyper City Retail. Prior to that, she has been General Manager-Marketing Communications at Reliance Retail. She has also worked in some keys functions and held some important positions in marketing and product management in the past with companies like Future Group, Shoppers Stop, NIIT and Boston Software & Technologies.

A graduate in science she is also a management graduate from the Narsee Monjee Institute of Management studies. She further went on to complete the Senior leadership Executive Program, Business Administration and Management, General from Harvard Business School.