Data privacy – An illusion or a possibility?

The increasing transition to digital, largely fuelled by the pandemic, has brought to the fore serious questions regarding how safe is our information and data in the digital ecosystem. There are growing concerns over how we are losing control on our own data. We no longer know who is tracking our digital footprints, or listening in to our private conversations, or accessing what we believe are private chats with friends and families, and even more alarmingly, tracking all our digital transactions.

The recent row over Whatsapp’s announcement regarding changes in its privacy policy has netizens worried. So much so that there have been mass transition to competitors like Signal and Telegram. These two apps have claimed tremendous increase in traffic in the last few days.

The question that arises here, how much data security can Signal and Telegram ensure? We have seen data breaches happening in even the most secure of platforms. A lot of time we ourselves knowingly – and sometimes unknowingly – share our personal data. Every time we use any website, cookies track everything that we access; e-commerce websites store our transaction details, including debit/ credit card details; financial institutions have access to all our financial dealings; with everything now inter-linked – from PAN card details, Aadhaar details, driving licence, passport and now we also have digital voters ID cards – we really are living in a perilous world.

We have increasingly started storing our data and info on cloud-based services, but they have also not been impervious to cyber attacks.

So, is data privacy really an illusion? Experts have time and again pointed out how encryption is fundamentally flawed. Moreover, unlike the General Data Protection Regulation (GDPR) that governs Europe, the data protection laws are at a very nascent stage in India. All eyes are on the Personal Data Protection Bill, 2019, which will be tabled in Parliament in February 2021. However, here too concerns have been voiced about how this Bill could give the Government overall powers to access the data of all Indian citizens.

Adgully aims to brings all the debates, concerns, details regarding the data protection and privacy scenario in the country and discuss threadbare the solutions in a special Webinar – ‘Is Data Privacy An Illusion?’ – as well as raise several more thought-provoking questions that will dominate the space in the times to come.

Joining in the discussions will be:

Hemali Dave, Head of Revenue Growth, Zirca Digital Solutions

Dimpy Yadav, Head of Client Engagement, Xaxis India

Kaushal Mahan, Group Business Director, Chase India

Surbhit Jain, Manager - Product Marketing, APAC, Adobe Experience Cloud & Platform

Tanay Kumar, CEO, Co-founder & Chief Creative Officer, Fractal Ink Design Studio Linked by Isobar

Date: Thursday, January 28, 2021

Time: 3 pm to 4 pm

Watch this space for our esteemed panellists and follow us on our social media handle @adgully for more information.

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