David Chang, Global Sales Director, Gionee to spearhead India operations

Smartphone manufacturer Gionee India has announced that David Chang, Global Sales Director, Gionee Communication Equipment Co Ltd, will now lead the India operations for the brand. 

The strategic announcement comes at a time when Gionee, with a customer base of 1.25 crore in the country, is bullish on strengthening its regional penetration. With its retail presence in over 42,000 stores and with 600 exclusive service centers, the brand targets to be among the top five smartphones of the country. 

In his new role, Chang will lead Gionee India’s next phase of growth in the country, wherein he will drive the overall operations and reinforce the brand positioning in the country, with emphasis on retail expansion, sales volumes and after sales establishing the connect with customers. 

Speaking on his appointment, David Chang said, “India as a nation has been exhibiting a great deal of potential for the smartphone business. As part of our global marketing strategy, India ranks number one and the success witnessed in a span of last five years has given us immense optimism to further invest and expand our presence in the market. I am profoundly honoured to be a part of the India growth story and maximise Gionee’s impeccable trajectory advancing our customer base as well as being among the top 5 phone brands by the next fiscal.” 

Ranked at No. 10 globally, Chang has been instrumental in taking the Gionee brand to this position. He has 13 years of industrial experience and has been associated with Gionee Communication Equipment for over a decade. In his earlier capacity, he has been responsible for driving global sales of the organisation. With his strong experience, Chang has led his team through several significant accomplishments. 

Gionee established its operations in India in 2012 and is headquartered in New Delhi. The company claims to have over 6 per cent share of the Indian smartphone market. Gionee manufactures all devices for the Indian market in India. Gionee has invested in 555 exclusive service stations with plans to expand to 600 enhance its after sales relationships with the customers.