Dawaa Dost launches ‘#SeizeDiabetes’ campaign

Dawaa Dost, the leading omni-channel pharmacy retail chain for branded affordable medicines launched a campaign called #SeizeDiabetes to raise awareness around diabetes, and its management in India. As a part of the campaign, the company is offering 500 mg of diabetes medicine, Metformin, at just Re1/ day. The campaign strives to educate Indians about how they can access high quality affordable medicine for diabetes management at the fraction of the cost, through Dawaa Dost’s website as well as 70 physical stores spread across the length and breadth of the country. Along with affordable medicines, Dawaa Dost is also offering blood glucometer by Dr Morepen at Rs 149 to ensure diabetic patients can measure and keep track of their sugar levels. The device is otherwise sold for over Rs 600. For purchases upwards of Rs 1000, customers also get a free glucometer.

Diabetes management in India is a costly affair. As per data by Dawaa Dost, an average patient spends approx. Rs. 50,000 per year just on diabetes medication. Through this campaign, Dawaa Dost is all set to reduce this cost by 75% by offering Metformin at just Rs. 1 per day. Diabetes related risk factors entail huge costs not only to individuals but also to the national economy. This is where branded affordable medicines offered by companies like Dawaa Dost can make a huge impact by lowering these costs extensively. The company enables up to 80% savings on their customer prescriptions and has partnerships with the best-in-class pharma companies like Abbott, Sun Pharma, Zydus and Mankind to name a few.

Amit Choudhury, Founder and CEO, Dawaa Dost, said, “Chronic diseases such as diabetes are often progressive and induce high healthcare expenses that lead to increased financial risk for individuals and their families. With this campaign, we wish to sensitize people about how they can cut their medical costs to a fraction of what they are by adopting affordable high-quality medication from India’s top pharma companies through Dawaa Dost. So far, we have enabled savings worth 1 cr with this campaign.”

Dawaa Dost is playing a key role to enable affordable healthcare with its unique business model and technology capabilities. Through its proprietary Kirana Tech model for assisted selling, it plans to take affordable medicine to the nooks and corners of the country. The company has also built its proprietary search engine which helps people find the right medicine at the right price and save as much as 80% on their prescription value. Given that many Indians are unaware of the composition of medicines they are eating, Dawaa Dost has built India’s 1^st short format video platform that is a repository of 7 L+ videos which answers the most basic questions in simple regional languages for people. The company has also developed a conversational AI platform which calls people to remind them to take medicine.