DBS Bank reaffirms partnership with Rising Pune Supergiant for IPL 2017
DBS Bank Limited (DBS) today announced its partnership with the Indian Premier League cricket team Rising Pune Supergiant for the second consecutive year. Under the arrangement, DBS Bank will be the Associate Sponsor of the Pune-based team which is led by Australian captain Steve Smith and coached by former New Zealand captain Stephen Fleming.
Speaking on the occasion, Sheran Mehra, Group Strategic Marketing & Communications, DBS India said: “Rising Pune Supergiant is a newly revamped team this year and certainly the dark horse of the 10th edition of IPL. As a brand, we see real value in continuing to partner with Rising Pune Supergiant and being present on a platform like IPL helps us to resonate with customers and build affinity through unique and joyful experiences.”
Said Raghu Iyer, CEO, Rising Pune Supergiant, “We are delighted to have DBS Bank on board this year too as an Associate Sponsor. Their support and trust in the franchise is extremely motivating as we hope to be a force in IPL 2017, similar to how DBS Bank has been a disrupting force in India’s digital banking journey.”
As Associate Sponsor, DBS will enjoy a range of rights and entitlements to display its logo on platforms that include the team's official cap and helmet and other marketing related collaterals. It will also have in stadia branding, premium hospitality and match tickets, and access to the Rising Pune Supergiant players.
DBS will launch campaigns and contests which will give an opportunity to customers to watch some exciting matches. The association will allow DBS to reinforce its brand and get recognised as a contemporary Asian bank that is shaping the future of banking so that customers can live more and bank less.