DCMN India Decodes the Challenge of Advertising for Startups

The first edition of DCMN India Open Nights concluded on Thursday with attendees unanimously agreeing to the idea that startups are changing the shape of Indian industry in a big way.

Held at Hauz Khas Social, New Delhi, the first Indian Open Night by DCMN saw  over 40 digital first brands attend to hear a panel of eight leading professionals from the advertising and marketing industry discussing The Challenge of Advertising for Startups in India.

The panelists for the day included Sai Narayan (Associate Director & Head Marketing, Policybazaar.com & Paisabazaar.com), Andreas Dengler (Co-Founder, DCMN), Mid Level Startups, Shubho Sengupta (Digital Marketer, Co-Founder & Advisor to Industry Associations), Saurabh Uboweja (CEO, Brands of Desire), Rajeswar Rao (Head of Marketing, Clovia), Apurva Chamaria (Influencer, Investor & Chief Revenue Officer, RateGain), along with Bindu Balakrishnan (Country Head – India, DCMN) as the panel moderator.

During the discussion, the panelists touched upon several subjects such as:the role of advertising in the emergence of digital first brands; the time to start branding a startup; the steps of branding a startup; success stories of established digital first brands; challenges in finding the right advertising partner or agency; and how best to optimize an advertising budget. 

Speaking on the occasion, Andreas Dengler, Co-Founder, DCMN, said, “There is a great energy in the India market. I could feel it from the enthusiasm exhibited by the emerging digital-first brands that were present at the first DCMN Open Night in New Delhi. These brands are revolutionizing the  industry ecosystem by creating new business models. I am extremely thrilled to be a partner in this change and we are up for some exciting times.”

Adding to this, Bindu Balakrishnan, Country Head, DCMN India, said, “The emerging digital-first brands are not deterred by the challenges in advertising and marketing; instead, they are all set to find a solution to their issues. These brands understand that they have a huge task at hand to break through the noiser and stand out in their respective categories.”

Overall 130 people attended the event which included established digital first brands, startups, investors, startup accelerators, influencers, journalists, and digital brand marketers. Attendees interacted with the panelists at the networking after party where conversations on business models, opportunities and other growth prospects took place.



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