DD channels garnered 6 bn viewership, over 680 mn reach in 2021

As the new year begins, here’s a look at how Prasar Bharati, through its twin network of Doordarshan and All India Radio, touched, informed and entertained people through the length and breadth of the country, delivering content of viewers’ choice in their respective regional languages and dialects.

In 2021, popularity of Doordarshan gained new heights as DD channels across the country together clocked viewership of more than 6 billion. These channels reached more than 680 million viewers in 2021.

With audience spanning across 190+ countries, more than 185 YouTube channels of Doordarshan and All India Radio together registered more than 1 billion views in 2021. Their ‘watch time’ for the entire duration of 2021 sums up to a stupendous figure of 94 million hours.

With increasing popularity in more than 190 countries and 790 cities across the globe, Prasar Bharati’s App, NewsOnAir, clocked a listenership of 214 million+ in 2021.

The public broadcaster, delivering on its mandate of public service, has stood strong with the people during the testing times of the pandemic, ensuring that COVID awareness messages, free consultation with doctors and important government guidelines reaches every last person in every nook and corner of the country. These contents were delivered in multiple Indian languages and dialects.

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