DDB India bags Bajaj Allianz Insurance account!

The brief was to take forward the thought of "Jiyo Befikar'.The incumbent agency for Bajaj Allianz is M&C Saatchi Communications. Their services will be retained by the brand.

Commenting on the uniqueness of the pitch, Rajiv Sabnis, President, DDB India speaking exclusively to Adgully said, "A very simple life insight that translates into an extremely lateral creative expression, which is campaignable over time and could be integrated across mediums and touch points. The ability of DDB India to provide true integration, through its energetic and excitable teams/ capabilities and to create TalkValue through the power of creativity. The presentation was strategically led by Mike Follett (National Planning Head) and Mou Roy (Sr.Planner), creative expression was given by Rajeev Raja (NCD) and Anand Karir (Creative Director). The brief is to take the brand campaign of 'Jiyo befikar' to its next logical level. It will also important to create more opportunities to sell insurance to the existing customer base of Bajaj Allianz. This needs to be communicated well."

Among other agencies, DDB was chosen because according to Sabnis, "The client is looking for a partner who understands the fast changing business landscape in the insurance industry and appreciates the fact that, in a hitherto push dominated industry, creating customer pull will be even more crucial going forward. The client feels the need for a truly integrated communications solution that encompasses the offline and online audiences."

Adding to it, Rajeev Raja, National Creative Director, DDB India says, "It's a fantastic win for us. And what makes it even more exciting is the fact that the campaign we presented is approved the way it is and we will begin to execute soon."

The presentation was strategically led by Mike Follett, National Planning Head, DDB India. He said, "Insurance is an exciting and dynamic category and as the role of the intermediary changes and the industry evolves, the role of collaborative communication becomes that much more challenging. Bajaj Allianz values the strategic planning process, human insights and the need for integration. We see an opportunity to create meaningful connections between people and the business."

On partnering DDB India, Akshay Mehrotra (Head ' Marketing & Corporate Communications, Bajaj Allianz Insurance) said, "In DDB India we see people and partners who have a deep understanding and capability to provide integrated communication solutions that connect with customers across the country. We believe and hope this association will help our brand grow."