DDB Mudra Group intiiates gender equity with the Phyllis India Project

In a bid to create a more gender-balanced company, the DDB Mudra Group has launched ‘The Phyllis India Project’, a year-long mentorship programmeme to enable and encourage women to thrive in leadership roles and drive professional growth.

The comprehensive training programmeme includes a customised career plan for each participant based on their goals and development areas. The programme transcends the boundaries of the professional sphere by helping participants navigate mental and societal challenges such as experiencing motherhood guilt-free, overcoming the imposter syndrome, courage and self-belief, making your voice heard and other such themes.

The Phyllis India programme is designed to provide consistent and personalised interventions in the form of training modules, mentoring sessions and fireside chats with industry leaders. Each participant’s career plan and development is tracked and reviewed monthly with the leadership team. The programme includes one-on-one and group mentoring sessions conducted by several industry leaders including Suparna Mitra (CEO – Titan Watches), Gayatri Yadav (CMO – India & SEA, Sequoia Capital) Virginia Sharma (VP - Brand Solutions, Jio Saavn), Vasuta Agarwal (MD - APAC, Inmobi), Indira Rangarajan (National Content Director - Digital, Mirchi), as well as DDB leaders like Varsha Kaura (Global Business Director, DDB Worldwide), Diana Sukopp (CCO, DDB Germany), Noelle Baer (VP & Strategy Director, DDB Chicago), among others. With this initiative, the Group intends to create a community of women leaders of today who can be the role models that inspire and support the women leaders of tomorrow.

The DDB Mudra Group first entered participants into the global Phyllis Project in 2017. Having built on the fundamental principles and pillars of the global programme, the company introduced the Indian edition that addresses the cultural challenges that women leaders face in the country. The Phyllis India Project pilot kicked off in 2020. The programme has since been training its pilot batch of women leaders.

Parallelly, ‘Equal Parenting’ is another initiative intended to help employees balance their personal roles as parents, with their professional aspirations. It is inspired by the need to retain mothers in the workforce and create equal parents among men. Guided and informal sessions focus on ungendering and redefining the roles of both mothers and fathers.

“Gender gaps influence the society, culture, economy and the way in which we shape our world for the next generation. Supporting the advancement of women and non-binary individuals by addressing the challenges they face is a global priority for the Group, and we in India have taken it very seriously. It’s inspiring to watch the participants of the Phyllis programme grow personally and professionally, take on new roles, and steer the company towards a future with unbound potential. Leaders like Mehak Jaini who now heads Strategy at 22feet Tribal WW, and Sharon Misra who is now leading Exxon Mobil’s business, are great examples of how the programme enables and empowers women to lead the biggest businesses in the market. Our notable alumni from this global programmeme include Shagun Seda, Marketing Director at Netflix, and Sonal Jhuj who leads Global Brand Strategy at Lego Global,” says Aditya Kanthy, CEO & MD, DDB Mudra Group.

 

The Group recently supported the UN’s Women Empowerment Principles (WEP). The WEPs platform offers the private sector a global network of like-minded companies and guidance on advancing gender equality and women’s empowerment in the workplace, marketplace and community.

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