DDB Mudra re-connects Inorbit Mall with their customers

Inorbit Mall pioneered mall culture in India, when they opened its first mall to the public on Jan 24th, 2004 in Malad, Mumbai. Since then, Inorbit has repeated its success with world class malls in Vashi, Hyberabad, Pune, Whitefield in Bengaluru and Vadodra. Inorbit Mall have universal class and appeal, and they seek to provide a one-stop destination for fashion, lifestyle, food and entertainment leading to an international experience for families. Committed to setting benchmarks in retailing in India, Inorbit Mall is celebrating 10 years.

Inorbit saw the 10 year anniversary as an occasion to rekindle the relationship with their target group.

The objective for the DDB Mudra team was to re-connect with the audience in the catchment area and make them aware of the new offerings and explore the mall. The 10 year anniversary campaign is an attempt to re-build the relation with these audiences and tell them what they are missing out on.
The challenge for the team was driving footfalls to Inorbit Mall, amidst other events and activities happening in other malls on the occasion of Republic Day weekend sales.