DDB Mudra recreates innovative campaign for Volkswagen Jetta

The TVC features a boy born with wings, who uses them in different situations which make him a celebrity of sorts. This is until he spots the all-new Jetta in a showroom. The film ends with him shown dropping his wings and driving off in the Jetta with a super that reads, "The all-new Jetta. You'll do anything to drive it."

Talking about the campaign Bobby Pawar, CCO, Mudra Group and Rajeev Raja, NCD, DDB Mudra said, "It is an old DDB belief and truth that the magic is in the product. It's certainly true of the all-new Jetta. It's a car whose drive isn't just sporty and dynamic, it's addictive. From there it was an easy leap to the idea of people doing anything to drive the car. The trick was to make each expression of the idea in every medium special, by making sure they were all surprising, humorous and they brought a twinkle to your eye."

Lutz Kothe, Head of Marketing and PR, Volkswagen Passenger Cars, Volkswagen Group Sales India, said, "Along with our TVC, in our 360 degree approach, the print medium will see some highly innovative work and we will have a social media campaign which will be in combination with our traditional advertising approach."