DDB MudraMax bags media duties for Ashok Leyland

DDB MudraMax, the experience and engagement network of the DDB Mudra Group has bagged the media duties of Ashok Leyland - Heavy Vehicles. The incumbent agency was Mindshare. The size of the business is said to be in the range of INR 25 crores. This will be handled out of DDB MudraMax, Chennai office.
 
Commenting on choosing DDB MudraMax, Alok Saraogi, Head, Brand & Marketing Communications said, “DDB Mudra Group did a great job of viewing our business imperatives from a category, business and brand perspective and brought a refreshing view to our challenges. Their strategy, insightful and impactful and we are pleased to assign our media business to DDB MudraMax. It also helps that we consolidate all media business for the overall benefit of the group.”
 
Commenting on the new win, Sathyamurthy Namakkal, President & Head - DDB MudraMax, Media, said, “This is a prestigious win for us.  With this alignment, DDB Mudra Max consolidates as the sole Media AOR for Ashok Leyland and we are very glad”.
 
Commenting on this win, Pratap Bose, COO, DDB Mudra Group, added, “This win comes on the back of Ashok Leyland awarding us their LCV business last year and it is indeed gratifying that our client has reposed their faith in us again. For me, that is what I am most happy about.”
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