DDB MudraMax bags the media mandate for Kalyan Silks

Kalyan Silks, one of Kerala’s biggest and most trusted brands has aligned its media mandate with DDB MudraMax. The coveted pitch saw multiple agencies participating.  The size of the account is pegged at INR 25 crores. The client will be handled out of the DDB MudraMax office in Bangalore.

 

Commenting on aligning the media duties with DDB MudraMax, T.S. Pattabhiraman (aka Swami), Chairman & Managing Director, Kalyan Silks, said, “We are very happy to associate with DDB MudraMax as they are a well reputed agency and extremely trustworthy. Their client relationship is commendable. Most of the clients they are associated with have been so for a long time, which acts as a clear indication for their efficiency.  We hope to have a mutual and fruitful association.”

 

On winning the account, Gopi Nair, AVP & Head, DDB MudraMax, “We are immensely pleased to work with Kalyan Silks, who are one of the top players in the fast growing retail industry.  Our team is committed to show the same consistency and results that has kept most of our clients delighted.”

 

Kalyan Silks made its debut way back in 1909, in the cultural capital city of Thrissur, Kerala. Over the last century with the invaluable support of the Keralites, the brand has become the world’s largest silk showroom network and the most trusted brand in Kerala. It has expanded its wings to other cities in Kerala including like Cochin, Palakkad, Calicut, Kannur and Kottayam. Today,Kalyan Silks prides itself in owning India’s largest wholesale textile showroom situated at Thrissur.

 

Due to the overwhelming results Kalyan Silks launched its first store overseas in Karama, Dubai in 2011. In addition to this, the brand’s overseas expansion plans include opening showrooms in Sri Lanka, Singapore, Malaysia and in the Gulf region. Its domestic outlets will begin operations this year at Thiruvalla, Thiruvananthapuram, Bangalore and Hyderabad. 

 

With more than 3000 dedicated employees and over 5 lakh sq.ft of total showroom area, its present turnover is about INR 600 Cr. per annum.

 

Kalyan Silks group managed by Chairman & Managing Director, T.S. Pattabhiraman, popularly known as Swami, has over 40 years of experience in the textile business and his two sons, who are the Executive Directors for the Group, T.P. Seetharaman, who handles the retails outlets and whole sale businesses and spearheads the group’s international market relations and T.P. Ramachandran, who handles expansion based projects both in India and abroad.