DDB MudraMax host a session with bestselling author Navi Radjou on Jugaad

On 6 November 2012, Navi Radjou, the co-author of Jugaad Innovation, took a session in Delhi on the subject for the benefit of DDB Mudra Group’s senior team and industry representatives from Vizeum, NDTV, SRE India, I & DISC, AFAQS & TOI.  Navi has previously done in-house events at SAP Labs & Infosys. He was in Delhi for the World Economic Forum.

‘Rendezvous with Radjou’ was presented by DDB Mudra Max and was held at The Media Cafe, co-owned by former Lintas hands, Sudha Natrajan and Raghav Subramanian. His book which is a #1 best-seller in India explores the frugal, flexible and inclusive mindset of Indian entrepreneurs and innovators. The presentation titled Jugaad Innovation: The Powerful and Wise Growth Model for Complex Times was well appreciated.

Several interesting thoughts and experiences on the subject were also shared by Mandeep Malhotra, President DDB MudraMax who has just returned from a session on Jugaad held in Helsinki by Aller Media.

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