DDB MudraMax's on-ground activation for Tupperware
The great Indian wedding season in India never ends. The shoppers and the customers are always on a look out for smart gifting solutions which are useful not only to the newly married couple but to the family at large. This insight was the reason behind the inception of the recently executed wedding themed campaign for Tupperware to promote their smart gifting solution. The selling proposition was that the gifts from Tupperware are timeless, unique and stay beautiful throughout years, hence are an endless blessing.
To engage the customers and to position the smart gifting solutions of Tupperware as an apt gift for the weddings, DDB Mudra Max and Tupperware needed a zealous and strong audience engagement. Thus, an on-ground activation was implemented at various malls across major cities of India including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata. The engagement games were specially designed to grab the audience attention. The customers were involved in games like Tupperware wedding trivia and Tupperware mehendi (incorporating Tupperware items in the mehendi design). The winners of the games were gifted Tupperware hampers.
The activation was widely appreciated and helped the brand to showcase their gifting solutions to the customers thus creating a recall in the audience's mind through their interactive and fun filled approach.
Quoting on the campaign, Mr. Chandan Dang, Chief Marketing Officer, Tupperware said,"Tupperware products are beautiful and thoughtful gifts that show the receivers that you truly care for them. The Wedding Gifting on-ground campaign sought to connect with our target consumers and engagingly showcase how our products like the Ultimo range are perfect for gifting as Wedding gifts and a great expression of thoughtfulness and care".
Alvin D'Souza, Vice President, DDB MudraMax-Experiential quoted "We at DDB MudraMax-Experiential constantly strive hard to help our clients resolve their brand challenges. The clutter breaking campaigns that we have crafted for Tupperware over the last couple of years bears testimony to our endeavor. The campaign is crafted reaching out to a larger base on ground and which gave the brand an opportunity to interact directly with the customers. I am pleased with the outcome of the recent wedding campaign, which provided substantial traction for the brand and generated significant impact on sales. It's been an exciting and fulfilling experience working on the brand and we look forward to crafting more such relevant experiences for Tupperware."
President, DDB MudraMax- Mandeep Malhotra
Head of Ideas, DDB MudraMax- Aneil Deepak
Vice President, DDB MudraMax-Experiential -Alvin D Souza
Client servicing: Samir Vithlani, Adrija Das
Creative: Arpan Jain, Mansi Solanki, Alison Valles, Dipesh Yesare
Operation: Sanjay Pandey, Amit Tulsan