DDB MudraMax wins the media duties of itel Mobile

Following a multi-agency pitch, DDB MudraMax has bagged the media duties of Hong Kong-based itel Mobile. Established in 2007, this hi-tech innovative brand comes from the house of Transsion Holdings Conglomerate, which is a major player in mobile handsets worldwide.

Having established its presence in 40 countries across the globe, itel Mobile has recently entered the lucrative Indian market with the intent to deliver value-driven offerings for the Indian consumer. Keeping in line with the highly competitive Indian market requirement, DDB MudraMax – Media would partner with itel Mobile to address the brand’s requirement of holistic media strategy, reflective of key metrics, in order to fulfil the brand’s aspirations in the country. Additionally, DDB MudraMax – Media will proactively identify & assess new media opportunities for the brand.

Quoting on the association, Sudhir Kumar, CEO, itel Mobile India, said, “We launched itel in India as a mobility-based connectivity solutions provider that could help eliminate the technological disparity existing between the urban and the rural geographies. The response that our products have received from the Indian consumer so far has been highly encouraging. We are looking to build on our impressive initial showing and firmly establish itel as a brand that provides highly relevant, value-plus offerings to aspiring Indian mobile phone owners.”

“itel has marked its grand India entry by selling over 14 lacs handsets in just a couple of months. We believe with this association, we will be able to further penetrate and scale brand’s presence and image across India,” he added.

Gaurav Tikoo, Chief Marketing Officer, itel India added, “Given how vital India is to our long-term global strategy, we wanted to leverage traditional and new-age media channels to increase the awareness of our value-driven offerings within the country's consumer base. Partnering with a proven indigenous player such as DDB MudraMax will allow us to further our brand proposition as the leading provider of high quality feature and smart phones. We are looking forward to the association, and are confident that it will help us drive adoption for our best-in-class mobility-based communication solutions.”

Commenting on the new win, Tarun Nigam, EVP, DDB MudraMax-Media, said “It is a proud moment for us to handle such a big mobile brand. The mobile space is an extremely competitive space and we look forward to offer integrated and innovative media solutions for the brand, and grow with the client as they grow their business.”