DDB selected as Reebok's AOR!

Reebok International announced it has selected DDB Worldwide as its global agency of record. Led by DDB New York, the agency will be responsible for Reebok’s digital, social and advertising campaigns. Media will continue to be handled by Carat.

“Our partnership with Reebok started in 2009 and we’re thrilled to work together again,” said Amir Kassaei, Chief Creative Officer of DDB Worldwide. “We have an opportunity to redefine the fitness category and we’re ready to create conversations that move the brand forward.”

"We’re excited to bring DDB back as our lead creative agency," said Yan Martin, Head of Global Brand Marketing for Reebok. "Amir and his team understand the mission of the Reebok brand. We look forward to collaborating with DDB to deliver our unique territory, powerful message and focused dedication to fitness to consumers around the world.”

The new relationship will commence with the development of work for 2014.