Decathlon’s ‘Make in India’ initiative: 60% of products are made in India

Decathlon’s ‘Make in India’ initiative: 60% of products are made in India
Decathlon’s ‘Make in India’ initiative: 60% of products are made in India

Decathlon, a brand which embodies the philosophy of ‘Born in France, Made in India’ announced a 360-degree ‘Make in India’ campaign on the nation’s 75th Independence Day. With this campaign, Decathlon aims to apprise the consumers about its plans for India, which has long been a significant component of its overall business strategy. Through videos, social media, digital marketing, in-store experiences and other activities, Decathlon’s ‘Make in India’ will share the details of its development of locally sourced and manufactured products. 

In 1997, Decathlon officially began production and export operations in India, and the rest is history. With the vision of making sports accessible for all since its inception, Decathlon has been manufacturing sports equipment, apparel, and accessories for India as well as other nations. Currently, 60% of Decathlon’s products are made in India for India and by 2026, the brand aims to increase it to 85%. Moreover, for other countries as well Decathlon continues to manufacture products in India and most of the Hockey equipment is particularly exported to different parts of the world. 

  • For bicycles, Decathlon works with factories in Ludhiana and Pune to manufacture 50% of the components to assemble a bicycle. 
  • Decathlon takes pride in selling high-quality bats under the FLX brand which are designed, engineered, tested and ‘Made in India’ since 2011 and are handcrafted in Meerut and Jalandhar by the finest bat maker. 
  • Since 2017, Decathlon has partnered a cotton yarn manufacturer in Gujarat to provide organic and recycled cotton for apparel and equipment. 
  • Similarly, hockey shoes are made in Dehradun, Kanpur and Tamil Nadu, post-consumer waste PET bottles are recycled polyester from Nashik and bout 59% of woven, 75% of knits sold in Decathlon stores are made in India.

Decathlon’s 103 stores, four warehouses, eight partner factories and 24 processes available in India are a testament to the company’s commitment to making in India, for India and the world. 


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