Decoding Brand Deepika Padukone

Deepika Padukone celebrated her 34^th birthday on Sunday, January 5, 2020, which also marked her 13^th year in Bollywood. The actress who had debuted in 2007 in ‘Om Shanti Om’ opposite Shah Rukh Khan, shot to global stardom within a decade. 32 films old, Deepika is all set for her 33^rd film, ‘Chhapaak’, a film she is also producing, which is slated for release on January 10, 2020. Based on the life of acid attack survivor Laxmi Agarwal, ‘Chhapaak’ is a deviation from the commercial flicks and rom-coms that Deepika is popular for.

Starting off as a badminton player and fashion model before venturing into films, Deepika has been associated with a bevy of blue chip brands, including Britannia, Asian Paints, Epigamia, Lux, Jio, Royale Atmos, Gillette Venus, Levis, Close-Up, Liril, Tanishq, Lloyd, Colgate, Myntra, OPPO, Jaquar Lighting, L’Oreal Paris, Tetley Green Tea, Vistara, Axis Bank, Coca Cola, Goibibo, Kellogg’s, Lodha, Patrika Group, Luxor, Van Heusen, HP, Garnier, Yamaha, Parachute Advansed Hair Oil and Nescafe, among others.

Duff and Phelps ranked her as the second highest valued celebrity in its Celebrity Brand Valuation Report 2018, with data provided by ESP Properties. The value of her endorsements was pegged at $102.5 million, beating Bollywood heavyweights like Akshay Kumar, her spouse Ranveer Singh and Shah Rukh Khan that year.

Deepika is one of the most followed celebrities in India on social media platforms like Instagram and Twitter, with 42.4 million and 26.7 million followers, respectively. She recently made her digital debut on the short video platform TikTok. Brand Deepika remains a juggernaut in the business of influencing audiences – both offline and online.

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Deepika Padukone records 1.2 million followers on TikTok

After her marriage to actor Ranveer Singh, brands who want to communicate to families have leveraged the power of brand DeepVeer, as the power couple is affectionately called, to connect with this TG. The actress has also remained largely untouched by media controversy with the one exception being the fallout with Karni Sena due to the role of Rani Padmaavati that she essayed in Sanjay Leela Bhansali’s film ‘Padmavaat’.

Moreover, Deepika has also won people over by being a fitness inspiration as well as openly speaking about and creating awareness about mental health in India and setting up The Live Love Laugh Foundation to deal with such issues.

Here are a few of Deepika’s popular ad campaigns:

Nescafe

Axis Bank

Britannia

Tanishq

Lux