Decoding PR-Media equation in the digital-first new normal

For a very long time now, Public Relations and Media have had a symbiotic relationship. Good and strong media relations have been helping most agencies get good coverage in media for their clients. However, the rapid adoption of digitalisation is set to bring about changes in the traditional media relations. More and more clients are looking at digital in a big way to build their brand reputation both online and offline.

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Understanding the power of media relations, the skills required for efficient media relations are nearly the same as those needed for powerful PR even in the new digital world. The end objective is to get the right brand message delivered through the right channels and to the right audience. Today, with high penetration of the Internet and the emergence of social media has brought considerable changes in the way media relations is handled. It is now the relationship between public and those communicating with them. The entire process which used to be one-way has now become a two-way approach, with a lot of conversations happening in various social media platforms.

Also Read:  Adapt, Innovate, Repeat – PR in a constant state of flux in the pandemic era

The relationship shared between media and PR agencies is built up over a long period of time. Will this relationship help in clients getting more value for their brand is a point to ponder as the dynamics of media has changed and clients are looking for more agility and quick turnaround for news to be published at lightning speed to inform their audience in real time?

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Adgully’s Twitter Chat initiative – #GullyChat – will focus on ‘Decoding PR-Media equation in the digital-first new normal’. To be held this Friday, June 25, 2021, the discussions will be joined in by an elite panel of industry leaders:

Aman Gupta, Managing Partner, Asia-Pacific, EMEA, SPGA

Naina Aggarwal Ahuja, Founder, Talking Point Communications and Trustee, Dr KK's HCFI

Paromita Ghosh, Director, Candid Communication

Radha Radhakrishnan, Global Head - Corporate Communications, Wipro

Stuti Jalan, Founder, Crosshairs Communications

Join the exciting conversation this Friday, June 25, 2021 between 3 pm and 4 pm on Twitter by following @adgully.