Deepak Srivastava joins IBD India as Branch Head, Mumbai

With a view to further develop and strengthen its Mumbai team, IBD India, the integrated brand development wing of Hakuhodo Percept company has appointed Deepak Srivastava as the new Branch Head. Deepak a management graduate and a seasoned professional, has over 12 years of collective experience in the field of advertising and marketing. His expertise lies in strategic brand planning & development. Deepak has worked on brands across a diverse category like Aviation, FMCG, Automobile, Real estate and Fashion. Prior to this Deepak has worked with Jet Airways, Bates, Interface and Perspectrum, the brand consultancy division of the Percept.

As the new branch head, Deepak's role will be to lead the team at IBD Mumbai. He will be responsible to grow the business and look at sustained relationship with clients and brands by offering holistic solutions across communication touch points through IBD's integrated brand development services and specialized verticals of digital, design and production.

Speaking about his appointment, Deepak Srivastava said, "I am quite excited about joining IBD, Mumbai and I am looking forward to partnering with clients in their mission of creating differentiated brands which eventually will meet the business objectives."

Welcoming him on board Jyotsna Chauhan, COO, IBD India commented, "Deepak's planning background and penchant to find "how to be different' along with his experience in handling brands will add to the IBD way of building brands better and more distinctively."

His interests lie in reading fictional books and traveling. He has extensively traveled in India & abroad. With his appointment IBD Mumbai looks forward to grow its business to newer heights.

IBD India Pvt. Ltd., a Percept-Hakuhodo Company is a Total Communication Solutions agency specializing in advertising, films, identity management and interactive media. IBD stands for Integrated Brand Development; the approach at IBD is to come up with media-agnostic solutions that are dictated by needs of the brand, the consumer and the category. IBD's paradigm shifting ways are reflected most strongly in its strategic planning approach to creative excellence and the 360-degree span of communication solutions that are offered through its branch offices in Mumbai, Delhi, Bangalore and Chennai. The agency's client list includes names like Panasonic Flat Panel Displays, Lumix Digital Cameras and Camcorders, Siyarams, J Hampstead, Taj Hotels, Casino Royale, K Raheja Corp, MyWay IPTV, Omaxe, Catch Spices, Chennai Silks, and APC, to name a few.