Del Monte captures round-the-clock hunger pangs with new Mayo campaign

‘Del Monte mayo works every time’, reads the new marketing campaign of the leading packaged food and beverage brand Del Monte. Supported with pictures of mouth-watering treats, the creatives are sure shot way to make inroads into anyone’s heart. With an aim to create awareness on the usage and elaborating on the versatility of mayonnaise, the campaign has been launched in the Delhi NCR region alongside the launch of 8 new variants of Del Monte mayonnaise.

The new campaign highlights everyday uncalled food related situations in one’s daily life simplified by Del Monte. In today’s fast-paced lifestyle, life throws different kinds of challenges everyday – From the daily struggle over school tiffin ideas to planning the menu for an upcoming party at home; from satisfying your mid-night cravings to rustling up something quick for those early morning flights; from planning a weekend surprise for your loved ones to just figuring out the solution for the leftovers in your refrigerator. These moments are endless yet very crucial to make up for a happy bight day.

Here the campaign demonstrates the role that the rich and creamy taste of Del Monte mayonnaise can play in the of today’s new age-women - be it homemakers or working professionals – helping them come up with easy solutions for their daily food challenges. The delicious taste and versatile nature of new Del Monte Mayo range ensures that consumers now have something to rely on in such situations because Del Monte Mayo Works Every Time - with any kind of food, anytime of the day.

The brand has also recently revamped its Mayonnaise range and introduced new packaging. With quick and easy recipes printed stylishly at the back of the pack, wrapped in fun and catchy colours, the move echoes the same thought as that of the campaign.

The brand has engaged Wunderman India Pvt. Ltd as their creative agency to plan and execute the campaign. The campaign which has kick started in August with print ads and radio will further be amplified in other media such as OOH and social media to create an impact in the minds of audience in an engaging way. The campaign will also incorporate consumer outreach activities to create usage awareness through recipe brochures, and on-ground activation via extensive sampling across organized and unorganized retail.