Del Monte rides on Krrish 3 wave...!

Del Monte associated itself with the most awaited movie of the year Krrish 3, which was launched during the Diwali weekend. The association was aimed at increasing the sales and creating relevant  touch points for the brand having recognised the film’s potential to reach the masses and its great popularity, With reports of box office collections crossing Rs. 200 crore worldwide already, marketers who betted big on the movie have reason to celebrate.

Other Promotions by Del Monte:

1. Buy 1 kg bottle of Del Monte Tomato Ketchup and get a Krrish 3 Tiffin box free
2. Buy a 500g squeezy bottle of Tomato and get a Krrish 3 Sipper free
3. Movie tickets for couples for Krrish 3 to be won on 1kg Tomato Ketchup Pouch 
4. QR Codes at the back of all packs to enjoy and play the Krrish 3 game

Yogesh Bellani, Chief Executive Officer, FieldFresh Foods Pvt. Ltd said, “Integrating brands in commercial films has become a highly effective way to reach out to your consumers and when it comes to a property as large as Krrish; with a proven track record of growing popularity, mass appeal and India’s only successful homegrown super hero as on date, we felt this would be the ideal platform for us to partner with and engage with our audiences. We are happy that we were successful to connect well with the audience as well as impact our sales favourably with this association.

To get the maximum out of the association, Del Monte has adopted a complete 360 degree approach. The association and consumer promotion was promoted on all media that included television, radio, online and OOH screens. Del Monte launched special Krrish co-branded packs for ketchup & sauces and fruit drinks. The gratification included a chance to win some exciting prizes such PSPs & Mobile Phones and assured prizes attractive KRRISH Tiffin boxes and Sippers with the ketchup bottles.
Huge buzz was created through in store branding and on ground activation which gave consumers an opportunity to get a picture clicked with KRRISH cut out. These were then put in Del Monte and Krrish Co branded photo frames and handed out to them.

Consumers in select modern trade outlets also got a chance to share their super hero moments and won couple movie tickets in return.

The highlight of the consumer promotion was the gratification which entitled the winners a chance to meet KRRISH himself. Del Monte organised a Meet & Greet at Mumbai with Hrithik Roshan for the winners who were picked through a random selection on a purchase of Del Monte Krrish packs. A total of 6 winners from across the country were finally selected to meet their favourite superhero KRRISH.

Del Monte also tapped into new media with the ‘Mera Kid Mera Superhero’ contest on Facebook where maximum likes were gratified by attractive prizes such as winning free tickets for Krrish

All Del Monte and Krrish co-branded packs of ketchups & Sauces and fruit drinks are available in modern trade and retail outlets. They are also available at select general trade outlets across the country.