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Delhi Airport Terminal 3 & 1 now amplified by Blackberry

TIM Delhi Airport Advertising Pvt. Ltd. and Blackberry recently joined hands to launch the "Playbook' -world's first professional-grade tablet at the most premium platform ' Delhi Airport which connects with the apt TG of the product i.e. SEC A, Working ,Affluent and tech savvy audience with high frequency of travel spending two "captive" hours during a round trip.

The launch campaign kick started on 21st June, 2011 and with the objective to promote this amazing product, TIM Delhi Airport Advertising Pvt. Ltd. used innovative , strategically located branding options which offered supreme visibility to the brand. The media plan included Glass wrap on Terminal 3 building, Escalator branding, Wall Wrap (SAV) at the prominent locations, Totems in Check in hall, Travelator Branding ,Backlit site package and Digital screens in Piers area which caters to 100% departing and arriving passengers. The plan also included premium sites in Terminal 1 targeting more SEC A+ travelers. Drop Downs in Departure, Wall Wrap (SAV) and Scrollers in Arrival were used in T1D and 1C.

Commenting on this exemplary airport campaign, Rohit Chopra ,CEO-TIM Delhi Airport Advertising Pvt. Ltd. said : "We as an organization are driven by a vision to provide "Cutting Edge Solutions' at Delhi Airport to empower brands. Such brand building campaigns can only be successful with diverse media types which we provide and ensure smooth execution of same. This campaign reaches an extremely relevant target audience and has created immense impact on a discerning populace at this prominent gateway to the capital city."

The effective media planning and flawless execution led to the success of the campaign , accomplishing client's objective to establish a brand connect and promote this professional tablet amongst the crÃme de le crÃme of India !

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