Delhi HC gives Kantar Media relief till 6th March

Just like the media fraternity, we at Adgully eagerly awaited the verdict of the Kantar Media petition against the television rating agency guideline. The Delhi High Court has given some relief to Kantar Media from the cross-holding provision of TV rating agency guideline and pushed the deadline for implementation of this guideline by 15 days, now making it 6th March 2014.

Sources say that, Mukul Rohatgi, the counsel for Kantar Media placed his argument that the time frame given to kantar for implementing the guidelines was too short and hence on this basis, the High Court conferred its decision. The bench, comprising of Justice Manmohan, has directed Kantar to upload a list of associated advertising companies on its website along with major clients of advertising companies. The court, as we understand, has given two weeks time to Kantar to comply with all other provisions of the TV rating agency guidelines.

It may be recollected that Kantar Media filed a writ petition in Delhi High Court against the latest television ratings guidelines. The ground of war is guideline that was approved by the Cabinet in January 2014, which states that no company either directly or indirectly (through its associates) is allowed to hold more that 10% paid up equity in a rating agency, if it holds a stake or a part of a broadcaster, advertiser or an advertising agency. This, we understand hints that Kantar Media, a WPP entity and a 50% partner of TAM media, will have to sell its stake in the sole television ratings agency, and that too before the guideline implantation deadline later this month.

Watch this space for more on the Kantar – TAM issue.

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