Delhi lone member of Rs 160 cr club

At the close of the 15th day of bidding, 91 channels in 56 cities became provisional winning channels with cumulative provisional winning price of about Rs 1079 Crore against their aggregate reserve price of about Rs 449 Crore. The total reserve price of the first batch of 135 channels is Rs 550.18 Crore.

Delhi continues to be miles ahead of other cities at bid amount of Rs 1,69,16,89,481.  Bengaluru begins to move again to reach Rs 1,07,10,18,083. Mumbai, however, surpassed Bengaluru and is at Rs 1,12,40,09,607. While a handful of cities are applicable for 1% price rise in 61st round, none would see a percentage jump higher than that.

 

Sl No

Date of Bidding

Status at the end of Round No

No of Provisionally Won Channels

No of Cities

Cumulative Reserve Price of Provisionally Won Channels (In Crore Rs)

Cumulative Provisional Winning Price (In Crore Rs)

1

27.07.2015

4

78

54

357

395

2

28.07.2015

8

79

55

377

479

3

29.07.2015

12

80

55

377

549

4

30.07.2015

16

80

55

391

643

5

31.07.2015

20

80

55

391

714

6

03.08.2015

24

82

56

395

779

7

04.08.2015

28

83

56

395

827

8

05.08.2015

32

83

56

395

869

9

06.08.2015

36

85

56

407

900

10

07.08.2015

40

86

56

425

946

11

10.08.2015

44

87

56

425

969

12

11.08.2015

48

86

56

425

987

13

12.08.2015

52

87

56

425

1005

14

13.08.2015

56

88

56

426

1022

15

14.08.2015

60

91

56

449

1079



The first batch auction will pave the way for onset of FM Phase III regime, which will bestow many new facilities on the operators under the regime. In Phase III, license will be for 15 years as against 10 years in Phase II. Total FDI/ FII allowed in new regime is 26% as compared to 20% in Phase II. An operator in Phase III regime may own upto 40% of channels in the same city subject to three different operators in the city, whereas earlier policy provided for only one channel per operator per city. New regime also gives an operator facility to network its own channels within the country. Unlike Phase II, Phase III regime permits the operators to carry the news bulletins of All India Radio in unaltered form on mutually agreed terms and conditions with Prasar Bharati. 

As the government has rejuvenated its approach towards North Eastern part of India with its ‘Act East’ policy, FM phase III policy also exudes this sentiment. It provides much needed support to the FM radio broadcasting services in cities of North Eastern part of India as in the cities of Jammu & Kashmir and Island territories, with provision of annual fee of the channels in these areas at half the rates for first three years, besides Prasar Bharati Infrastructure at half the lease rentals. 

 

 

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment