Delhipedia helps multiple mass events and brands reach Delhi’s internet elite

Delhipedia, the leading community engagement platform emerged as a key marketing partner for eight organisations in just two months. The online platform has already partnered with clients like LeEco for its campaign Festive Mirfie, the Green Wheels Bike Festival, Krackerjacker Karnival Delhi, Hindol Sengupta, author of The Modern Monk and Jeffrey Archer, author of the book 'This was a Man', to name a few. Delhipedia has successfully been able to promote these brands with key digital tools like online video stories, social media contests and announcements. With an envious following on social media platforms like Facebook, Delhipedia has positioned itself as one of the most appropriate platform for brands to partner in order to drive brand engagement and sales.

Elaborating on the successful partnership with Delhipedia, Meera Krishnan, Marketing Communications Director, Le Eco said, “We were looking to drive a 360-degree campaign  activation encompassing social, offline activations and print for Mirfie – our unique version of a selfie contest.  Delhipedia team worked proactively and ensured the deliverables and ROI far exceeded our expectations. The campaign was a huge success, and we experienced significant engagement among audiences, with a good number of entries for the contest and positive impact on brand image.”

Similar was the experience of Karan Kukreja, co-founder of the Great Indian Literature and Film Festival (GIFLIF), “For the promotion of GIFLIF, we were looking for a partner through which we could reach out to the Delhi’s movie lovers and literati. By partnering with Delhipedia, we were able to reach out to its nearly six lakh followers, which generated interest among many film and literature lovers, and led to a great response for the festival.”

“Delhipedia’s use of video content to draw audiences helped us build and grow community of followers, both during and post the event”, he added.

Arjun Pandey, founder Delhipedia says, “We have seen tremendous demand for leveraging the close to six lakh strong Delhipedia community, consisting of Delhi’s internet elite.”

Pandey added, "According to a recent data released by Oxford Economics, Delhi has India’s highest per capita income in India, pegged at 2,80,000 INR. This is about three times above the national average, and community engagement sites like Delhipedia offer a one-of-its kind interactive platform to reach out to the internet and e-commerce elites amongst them.