Dell joins MTV’s campus connect platform to create Dell Campus Diaries by MTV

Iconic youth brand, MTV along with Dell, India’s leading end-to-end technology solutions provider, is all set to uncover stories from every campus across the country with ‘Dell Campus Diaries by MTV’. An immersive college connect program that digs into what makes college life tick, Dell Campus Diaries with MTV is a national platform that allows youngsters to showcase talent, collaborate with peers and archive college quirks.

The platform, now in its 4th edition, brings together students from over 300 colleges across India and lives 365 days through weekly and monthly engagements – on air, on ground and online, has a massive outreach of over 12 million students across the country. College is all about being young and exploring your capabilities. Today’s youth believes that technology gives them choice and the opportunity to expand their horizons, hence the right partnership was important. Dell, one of India’s leading technology brands, with its strong focus on empowering youth through the power of technology, was the right fit as not only a consumer technology focused brand, but also one committed to engaging with youth. The engagements track the college curriculum right from the freshers’ first day to their farewell; thereby capturing the vibe of college life from beginning to end. All this and much more, has today given MTV’s Campus Diaries the title of India’s largest and most acclaimed and awarded college connect program.

Each campus has something unique to offer and college life is one of the most eventful years in any young person’s life. What’s more? Everyone thinks that their college is the best. Right from competing in academics to winning across college fests, students have always been extremely vocal about their love for their campus. Even the humble college chai is made a pawn in these fun campus wars! Dell Campus Diaries by MTV salutes this pride a youngster feels for their alma mater and aims to celebrate this love by collecting stories and showcasing talent that is truly unique to each college. With the new academic year kicking in, MTV and Dell will be unleashing a series of fun engagements across cities and colleges, including first day stories, freshers’ parties, dance-mobs, college fests and much more that will come alive through events on-ground, promos and videos on television, amplified through MTV’s digital presence, blogs, Twitter wars, Facebook live, Instagram albums and Snapchat stories.

Today’s Youth see technology as essential to the very fabric of college life and a key tool to help them expand their horizons as they explore and discover their new world. In this edition, through the association with Dell, the platform will be seeing some exciting new technology savvy content aimed at the youth such as fun ‘tech hacks’ to help students get through campus life - crazy world of examination stress, relationships, friendships and well, growing up! Further, the platform this year will also be seeing a unique initiative in the form of ‘Classroom Diaries’ which will be an inter-collegiate film-making contest for students to capture their campus quirks. The best videos will win the honour of being featured on MTV.

With all these new initiatives in place, Dell Campus Diaries by MTV will also revisit some student favourite initiatives and will be seen bringing to life ‘First Day Stories’ to help freshers get over the awkwardness of stepping into a whole new world. To encourage them to embrace campus life with open arms, Dell Campus Diaries by MTV will also be organizing some of the must-be-seen-at freshers parties across five cities in India! Bringing back yet another campus buzzmaker, Dell Campus Diaries by MTV will be organizing yet another crazy season of dance mob face-offs across four cities in India to keep campus life hip and happening.

Speaking about this brand new edition of the campus connect program, Ferzad Palia, Head - Youth and English Entertainment, Viacom18 said, “College life is much more than just fests and tests. The fun lies in the day to day activities – the classes, the bunking, the friendships, the professors, the college canteen, the college romances, the competition, the college rituals and much more. And, each campus has a story to tell. Dell Campus Diaries by MTV celebrates this campus spirit and provides students with a platform to connect, collaborate and create. "

Speaking on Dell’s association with MTV on ‘Dell Campus Diaries by MTV’, Ritu Gupta, Director-Marketing, Consumer & Small Business, Dell India said, “The expectations that today’s youth face from everyone around them as well as of themselves has changed tremendously. College results are no longer the single measure of success, but it’s now also about how well rounded their development has been. This is being driven by their exposure to new experiences and establishing a unique identity in a fast paced, ever changing world. Today’s youth know what they want and are working hard to achieve it, there is a subconscious need to be prepared. With around 50% of our population under the age of 30 and majority of them in the age bracket of 17 to 24 years, this is an exciting market to be in, where you are addressing your future consumers and getting to understand their needs better. Dell Campus Diaries by MTV is a unique platform that gives you valuable insights into the world of college students, at a crucial juncture in their lives. We hope our engagement will provide a positive impact in enabling them to expand their horizons and succeed not just in college but even as they enter the professional world.

With the new academic year just beginning, Dell Campus Diaries by MTV is already on its toes making plans to keep students entertained, excited and engaged through the year. Along with providing a great platform on air and on ground, MTV will also be encouraging youngsters to blog about their campus life on MTV’s official website for Dell Campus Diaries by MTV. Students are also encouraged to upload images from their colleges on to the website and through Facebook, Instagram and Twitter pages that have been especially created for the students:, and Too add to the fun, MTV will also be creating videos of celebrities remembering their own campus lives and what they were up to when they were in college and will continue with their extremely popular weekly ‘Wacky Wednesday’ contests which gets students to give a wacky twist to the most mundane college activates!


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