Dell Technologies present The Challengers, an initiative for MSME industry

In today’s world, it is of utmost importance for Micro-, Small and Medium-sized Enterprises (MSMEs) to embrace digital transformation and accelerate their growth potential, despite their limited resources. Leading the way to drive this progress, Moneycontrol and CNBC-TV18, India’s leading business and finance platforms, have partnered with Dell Technologies to launch The Challengers #StopAtNothing—an initiative to empower and enable India’s MSMEs to reimagine their businesses by adapting to the rapid pace of technology-led transformation.

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Moneycontrol and CNBC-TV18 have been undisputed leaders in the television and digital space, with utmost credibility in storytelling, and a vast network and reach. The campaign’s key segments will leverage Dell’s expertise and bridge the information gap by using digital solutions to keep businesses running and stay prepared for the future.

The three segments include

  • The Challengers’ MSME Stories: This series will showcase impactful stories of MSMEs, with a focus on customers of Dell Technologies who have used technology to propel their business' growth.
  • The Challengers’ MSME Summit: This summit brings to the forefront how MSMEs can leverage technology innovations to reimagine their businesses, scale up and pivot to growth. We aim to demonstrate how MSMEs can prepare for the future and ensure business continuity by reviving operational efficiency, driving business resilience and fostering agility with help of technology.
  • The Challengers’ MSME Awards: To recognise and applaud the MSME community's contribution to the Indian economy, Dell Technologies, Moneycontrol and CNBC-TV18 will reward MSMEs who have relentlessly worked to streamline operations and seized opportunities amid adversity and successfully deployed their digital transformation journeys in the past year.

Sharing his views on the initiative, S. Shivakumar, COO – Branded Content, Moneycontrol said, “As a market leader, we, at Moneycontrol, have been at the very forefront in showcasing the rapid strides made by the SME industry that today forms the mainstay of the Indian economy. Always looking to help them scale new heights, this initiative with Dell Technologies, will see us give them the much-needed push to revive from the current crisis and become future-ready at all times. By leveraging our editorial might, the insight and expertise provided by us shall result in them being in a much better position where they will be able to re-evaluate and re-invent their business. Having joined hands with a leading brand like Dell, who share the same drive as us, we look forward to evoking a sense of fulfillment amongst SMEs. Continuing to keep the consumer at the core, we will keep pushing ourselves to create such initiatives for our loyal audiences that propel their imagination and ideas in the right direction.”

The association sees Network18 once again come to the fore and prove that they are the one-stop destination for audiences looking to delve into in the world of business and finance, and leverage Dell’s expertise in the technology space through this campaign.


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