Demystify the biggest brands in the world as HISTORY TV18 unveils - Secrets of Branding'

In today’s day and age every aerated drink is Coke, while Apple and BlackBerry are not just fruits, because these brands are the neo-generation. HISTORY TV18 brings to you Secrets of Branding, a show revealing the creation and ideology behind the success stories of mega global brands, premiering on Wednesday, 11th February, at 9:00 pm.

Featuring the biggest international brands like Volkswagen, Samsung, Gucci, Walt Disney and Starbucks amongst many others, the show highlights the thought processes and ideas that go into developing a name and image that ultimately serves to personify the brand.

Looking at the latest techniques and marketing strategies in Europe and America – including the use of social media and augmented reality – Secrets of Branding showcases how luxury brands are often ‘refreshed’ to attract new generations of customers across the globe. The series showcases the latest technologies and marketing tactics used across the globe, covering aspects like product launch, expansion and crisis management.

This 8-part series reveals the hidden marketing recipes of some of the most successful brands, while leading business entrepreneurs, advertising and marketing gurus share insights into brand development.

Discover the secrets behind the most recognized brands the world over, as this insightful series looks at how brands are created and explores why some succeed where others fail.
Premiering Wednesday, 11th February at 9.00pm only on HISTORY TV18