Dentsu Aegis Network drives home with Maruti Suzuki's digital mandate
Following a multi-agency pitch, Dentsu Creative Impact, the agency that last year was in news for winning creative duties for a range of Maruti Suzuki brands, has added another key dimension of marketing to its portfolio - Digital. Dentsu Creative Impact, along with its digital partner agency Isobar India, have been awarded the Maruti Suzuki digital mandate after a multi-agency pitch that was held earlier this year.
The DAN team will now handle digital creative, social and media duties for Maruti Suzuki corporate and all model brands other than the Nexa portfolio. A team comprising the best of specialists across digital verticals has been put together to handle this massive mandate.
Digital as a medium is becoming increasingly important for Maruti Suzuki, given the changing media consumption behavior of consumers, necessitating the need for a paradigm shift in digital thinking and delivery. With this win, Dentsu Creative Impact will be in a position to address two key focus points for Maruti Suzuki - deliver truly integrated brand solutions and infuse a layer of brand vision to the digital delivery.
Speaking on the development, Sanjeev Handa, Vice President, Marketing Maruti Suzuki India said, “Our partnership with Dentsu Aegis Network on Digital Mandate is a strategic one. We wanted to have an integrated and synergistic approach to our digital mandate also. We feel having Dentsu Aegis Network as our creative partners in offline, the idea is to have a coherent communication to be more productive and efficient.”
Speaking on the win Amit Wadhwa, President, Dentsu Creative Impact, said, “It’s great to see that our partnership with Maruti Suzuki is going from strength to strength. What is even more heartening is to see that a leader like Maruti Suzuki is truly looking at an integrated approach. In today’s day and age a uniform approach is what is going to deliver in the market place and when brands like Maruti Suzuki demonstrate it, it forms a great example for others to follow. Look forward to an interesting journey ahead.”