Dentsu announces "2011 Hit Products in Japan"

Dentsu's President & CEO Tadashi Ishii, announced the release of its •2011 Hit Products in Japan report. Produced as part of a series that has been chronicling hit products since 1985, the latest report examines and generalizes major trends that represented the •consumer mindset in 2011. It is based on an Internet survey of Japanese consumers carried out in November 2011 by Dentsu Innovation Institute (DII).

The following top 20 products (including some popular content and social phenomena) were selected by the Internet survey respondents from approximately 130 popular items. The total scores in three categories”recognition, •have/had interest and •is/was popular”were calculated to determine the top products of 2011. The figures in parentheses are last year's rankings. Previously unranked products are indicated with (-).

The proliferation of smartphones is continuing, and this product once again ranked No. 1. While information tools such as smartphones and tablets along with social media services such as Twitter rank in the top 20, the impact of the Great East Japan Earthquake which occurred on March 11 can be seen in the No. 2 ranking for LED light bulbs and the first-time appearance of several energy-saving and eco-friendly products. The high rankings for Tokyo Sky Tree, Nadeshiko Japan and AKB48 can be attributed to the way in which they lifted a weary nation's spirits.


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