Dentsu appointed as media buying agency for McDonald's China
McDonald's China has appointed Dentsu as it's media buying agency in mainland China.
Dentsu won the account following a review process after McDonald's dropped Omnicom agency OMD from the roster in May. They held both Media buying and planning accounts for McDonald's in China. They even participated in the review process after being dropped.
According to media reports, the account is said to be worth US$2 billion.