Dentsu bags the creative mandate for Jos Alukkas

Dentsu Communications has won the creative mandate of Jos Alukkas, one of South's largest Jewellery groups.

Jos Alukkas's relationship with gold began as early as 1964 and is now one of south's largest jewellery groups. They take pride in being the first jewellery group for having received an award for quality.

With expansion plans targeted at scaling the national market and the Asia Pac region they plan to invest over Rs 550 crore in the following year to establish itself further in the southern markets while slowly moving into the four metro cities at the same time. They already have 26 showrooms spanning Kerala, Tamil Nadu, Karnataka, Pondicherry and Andhra Pradesh.

Jos Alukka, Chairman of Jos Alukkas expressed satisfaction on appointing Dentsu Communications and said “We are happy to be associated with the Dentsu team who will partner us in our journey ahead. The team has a good understanding of the market and we believe they’ll help us connect better with our customers’’

Commenting on the expansion, Arijit Ray, CEO Dentsu Communications said, “Jos Alukkas is a brand of great stature and enjoys a deep connect with people in the South. We are absolutely thrilled to have a reputed Jewellery House like Jos Alukkas as our first client in our Cochin operation. Apart from being a great brand we are delighted to work with some great people at Jos Alukkas. I am sure Saji Jayakumar and the team at Cochin will work very closely with the brand team to take this relationship to next level”

Suresh Mohankumar, Head of Planning Dentsu Communications said, “Jos Alukkas as a brand has always defined itself very well.  The core of the brand is 'bandham'. At a time when most of the stories on jewelry are transactional in nature it gives us a great opportunity to use this core to further distance Jos Alukkas from competition. For creators of stories Jos Alukkas is a virtual gold mine”

Ashwin Parthiban, Regional ECD South, Dentsu Communications said “I'm really looking forward to working on a brand with such a sharply defined raison d'être.”

Jeejo PP, Corporate Marketing Manager, Jos Alukkas added “The campaign that broke recently with South Super Star Vijay and his mother Shobha Chandrashekar is the talk of the town. We’re looking forward to do more exciting work with the Dentsu team which will stand out from the clutter”.