Dentsu Hong Kong appoints Simone Tam as CEO

Dentsu International has promoted Simone Tam to CEO of their Hong Kong operations. 

Her appointment comes in after the departure of prior CEO, Pauline Chu who announced her retirement in November. 

Along with her current role as CEO and creative of dentsu Hong Kong, she will also oversee creative, media and CXM service delivery lines for the region. 

Tam is an industry veteran and have over a decade of experience in the US, China and Hong Kong. She will be responsible for driving dentsu Hong Kong's transformation agenda, ensuring clients get the full value of what the agency has to offer and strengthening business operations. 

She will report to Cheuk Chiang, CEO, Greater North, dentsu Asia Pacific.