Dentsu Impact & My Choices Foundation launch Digital Campaign

While the world was busy celebrating motherhood during this lockdown with mushy photos, cute videos and beautiful cards, a darker truth was being ignored.

 There are thousands of women who have been forced to become mothers as a result of this lockdown in their so-called ‘safe’ places called homes. With no choice and no way out, they face a future, which has been thrust upon them.

 To get the world talking about this issue, Dentsu Impact, the creative agency from Dentsu Aegis Network (DAN) India, conceptualised and executed a digital video, which puts the spotlight on one of the biggest and yet, least understood causalities of this COVID-pandemic lockdown.