dentsu Malaysia appoints Dheeraj Raina as media CEO

dentsu Malaysia has named Dheeraj Raina as media chief executive officer to lead all media brands under its wing - iProspect, Vizeum, Carat, dentsu X, Amplifi, Posterscope, Amnet. Former CEO Yap Chee Weng has exited the organisation after spending nine years with the company.

Raina was most recently associated with Mindshare Malaysia as Managing Director since October 1, 2018. Raina is recognised for his proprietary IPs for retail, telecommunications and travel industries in marketing planning, and for his contributions as a mentor to the fintech, SME, and startup scenes in Malaysia.

Yap Chee Weng is an industry veteran of 25 years who first joined dentsu Malaysia as chief media officer in 2011. He set up the agency's media arm when it only had creative operations. In 2013, Yap was moved to head dentsu X and lead the brands Carat, Vizeum and dentsu X.


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