Dentsu Marcom bags the creative mandate for Toshiba India

The Dentsu India Group today announced that Toshiba India DS division has moved its creative duties to Dentsu Marcom. The pitch process began in May and the partnership was sealed in June. The agency’s Delhi branch will handle the TV and Laptop accounts. Work on both has begun with great fervor, with the Laptop campaign seeing a nationwide launch even as this is being written.

Toshiba is a world-leading diversified manufacturer, solutions provider and marketer of advanced electronic and electrical products and systems. Toshiba Group brings innovation and imagination to a wide range of businesses: digital products, including LED TVs, notebook PCs, retail solutions and MFPs; electronic devices, including semiconductors, storage products and materials; industrial and social infrastructure systems, including power generation systems, smart community solutions, medical systems and escalators & elevators; and home appliances.

Talking on this development, Rohit Ohri, Executive Chairman, Dentsu India Group, said “Toshiba India is now gearing up for its next phase of aggressive growth in India. We’re delighted with this opportunity to partner the company on this exciting new journey. Our integrated communication thinking will be at the centre of our communication approach. We will deploy our best capabilities to, hopefully, produce work that is an industry benchmark.”

Adding to this Sanjay Warke, Country Head, Toshiba India (DS division) said, “Innovation is at the core of our brand and with our brand communication, we aim to inspire our audiences. For our communication efficacy, it is important to have a partner that emulates similar brand values of unparalleled quality, high performance & reliability embedded in its DNA. Dentsu’s understanding of this industry, their skills and the ability to translate consumer insights into unique media touch points, made us choose them as our creative partner.”