Dentsu media wins Mrs. Bector's Food Specialties comm mandate

Dentsu media, a Dentsu Aegis Network company, has bagged the communications mandate of Mrs. Bector’s Food Specialties Ltd

Mrs. Bector’s Food Specialties Ltd. is one of the largest food processing companies in India, manufacturing and exporting a wide range of food products since 1982. The key reasons for being chosen by Mrs. Bector’s were the focused strategic, holistic and forward thinking approach to the client’s communication requirements. Dentsu media’s embodiment of the ethos of “beyond space” and strong organizational background helps them customize media agnostic solutions for clients. Going a long way in working as true partners with the client to creatively provide solutions that succeed.

"We believe that Dentsu media’s team understands the dynamics of our category, where branding and strategy play a pivotal role. Their meticulous, innovative and tailor-made approach convinced us of this partnership in accordance to our growth plans," said Mr. Anoop Bector, MD of Mrs. Bector’s Food Specialties Ltd.

Ms. Divya Karani, CEO, Dentsu media, comments, "We are extremely proud to partner with Mrs. Bector’s Food Specialties Ltd. Communication is no longer a linear process and we will continue to deliver solutions beyond the traditional media space, to ensure consumer engagement and ROIs.”

The film is made by Taproot Dentsu, A Dentsu Aegis Network agency.