Dentsu's iProspect has won the worldwide media account for Kering
Kering Group has hired Dentsu-owned iProspect to handle its worldwide media planning and buying account. Kering Group owns labels such as Gucci, Yves Saint Laurent, and Balenciaga.
In the first quarter of 2022, iProspect will take over as Kering Group's media partner in the 42 markets where it has a media presence, and will take full control of the business.
R3 was in charge of the review, which was billed as a "one-of-a-kind four-month agency evaluation based on innovative principles and a fast-tracked procedure." "data-driven strategic vision and capabilities, its drive for innovation and creativity, along with its constant agile mindset,” Kering said of iProspect.