Dentsu Webchutney goes big; bags digital mandate for BIG FM

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has attained the Digital duties for BIG FM. The account will operate out of the agency’s Mumbai office.

On the new alliance, Manoj Lalwani, Marketing Head, BIG FM commented, “Radio by its very nature is quite similar to digital. Both allow for interaction and a dialogue with people so going whole hog with digital is a natural extension of our brand strategy. Dentsu Webchutney is known for its out of the box thinking and we believe that their digital expertise and their understanding of platforms and culture will really do wonders for Big FM.”

Harsh Shah, Vice President, Dentsu Webchutney said, “Big FM, with its wide network, is a content gold mine. When it comes to digital, nothing works better than content that is compelling, memorable and social. We’re very excited to see how such diverse content from Big FM can be put into play. We have some very interesting ideas lined up and can’t wait to put them into motion.”