Dentsu Webchutney, Leo Burnett, DDB Mudra among best creative performers

AdForum has released the 3rd edition of the ‘Business Creative Report’, which showcases a unique ranking of the most awarded campaigns, agencies and brands by individual business sectors. From India, Dentsu Webchutney, Leo Burnett and DDB Mudra have campaigns featured in the top 15 of Retail, Finance/ Insurance, and Health & Beauty categories, respectively. 

Based on the results of more than 30 different awards around the world, it is the only ranking of its kind. It was compiled using a points system. Each awards show is assigned a coefficient from 1 to 5 based on its geographical coverage and number of entries. Specialist awards, for instance, in Luxury or Automotive, are also given a higher coefficient. The report allows advertisers and agencies to measure their creative impact against rivals in the same sector. 

The India Factor 

  • Leo Burnett India’s campaign, titled #stopmithani, done for HDFC is ranked 12th in the Finance/ Insurance sector. 
  • The ‘Project Free Period’ campaign done for Stayfree by DDB Mudra is ranked 15th in the Health & Beauty sector. 
  • The ‘Hagglebot with Flipkart’ campaign done by Dentsu Webchutney for Flipkart is ranked 8th in the Retail sector. 

The top performing agencies 

This year, Tech joins the report as a new category alongside Automotive, Luxury & Premium, Health & Beauty, Travel & Tourism, Food & Beverages, Retail and Finance & Insurance. 

Among the top performing agencies, BETC Paris retained its top slot from the previous report in Luxury & Premium, as did AMV BBDO in Health & Beauty. 

The other top performers were Forsman & Bodenfors in Automotive, Ogilvy Germany in Travel & Tourism, CHE Proximity in Finance & Insurance and Service plan in Tech. FCB New York got the top slot in Food & Beverages as well as in Retail. 

The top performing clients were Volkswagen in Automotive, Diesel in Luxury & Premium, Bodyform/ Libresse in Health & Beauty, Deutsche Bahn in Travel & Tourism, Kasikornbank in Finance & Insurance, Apple in Tech, McDonald’s in Food & Beverages and Burger King in Retail. 

The most awarded campaign overall was Viva La Vulva by AMV BBDO for Bodyform/ Libresse. In the Health & Beauty category, it reaped almost four times as many points as the campaign ranked in second place. 

Meanwhile, The Whopper Detour from FCB New York continued its multi-award winning run, far outshining its rivals in both the Retail and Food & Beverages category. 

It was the year of inclusion and accessibility. Projects such as the Dot Mini from Serviceplan, Story Sign from FCB Inferno, Ikea’s ThisAbles and Microsoft’s Changing the Game – both from McCann Worldgroup – captivated juries. 

The report is based on the results of the many awards shows with which AdForum has a partnership, including Cannes, D&AD, the Clios, the Epica Awards, the One Show, the LIA, Eurobest, Adfest, Dubai Lynx, Golden Drum, the FAB Awards, the World Luxury Award– and many more. 

Founded in 1999, AdForum allows advertising agencies and production companies to showcase their creative work and talents to brands and prospective new business partners. Over the years, it has grown into one of the industry’s biggest sources of intelligence and creative inspiration.


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