Denver appoints Mahesh Babu as its brand ambassador
Denver, the premium fragrance brand for men, recently appointed Telugu superstar Mahesh Babu as its brand ambassador. The association was announced at a press conference held at Annapurna Studios, Hyderabad, on February 1, 2019.
Through this appointment, Denver aims to tap into the massive opportunity for fragrance brands in the South Indian market. It plans to launch a TVC featuring Mahesh Babu to drive greater brand resonance with its target audience in the region during the first phase of the association.
Denver has positioned itself as a brand that celebrates the spirit of success, targeting the dynamic youth segment of India. Staying true to its existing image, the brand has zeroed in on Mahesh Babu, one of the most admired celebrities in the region, to enhance the brand recall amongst its target audience.
Speaking on the appointment, Saurabh Gupta, Director (Marketing & Sales) – Denver, said, “We’ve created deep inroads within Hindi-speaking markets with Shahrukh Khan as our brand ambassador. Now we also have Mahesh Babu on board, one of the well-known superstars of south India, as our second brand ambassador. An icon and idol for the region’s youth, he is the perfect fit for the brand. We are confident that this association will enable us to reach out to and capture a much larger audience, thus significantly accelerating our growth in the South Indian market.”
Mahesh Babu said, “Denver is a brand that displays immense growth potential on the back of its excellent products. Its range of fragrances are perfect for men who thrive on their success and enjoy the better things in life. I am excited to be a part of Denver’s growth journey as its brand ambassador for South India and am looking forward to a long and mutually successful association.”
Denver currently enjoys 2% market share in South India, while its pan-India market share stands at 7%. Through this partnership, Denver is eyeing a 300% boost in market shares across South India and aims to become the most preferred fragrance brand in the region, thus bolstering its long-term vision of evolving into an all-encompassing grooming brand for men over the next couple of years.