#DermalogicaTurns15 in India with a big birthday bash co-hosted by Neha Dhupia

 The most preferred choice of skin care professionals in the US, Europe and most parts of the world, Dermalogica, celebrated 15 years in India earlier today, with a glamorous birthday party co-hosted by their ardent user turned brand ambassador, Neha Dhupia. The event witnessed attendance from numerous media and influencers, who enjoyed meeting Neha, playing games like Skin Care Bingo and a Dermalogica Treasure Hunt, and celebrating this milestone along with the team. 

The #DermalogicaTurns15 anniversary event was hosted like a quintessential 15-year old’s birthday party, complete with games, snacks, music and lots of fun. Dermalogica partners from the most prestigious salons and clinics from across the country, including Hair Masters, Headturners, Toni & Guy, Envi Salon & Spa, Geetanjali Salon, Style ‘N’ Scissors, Indulge The Salon, DC Lounge and Dadu Medical Clinic flew into Mumbai to attend the celebration, while the media and influencers enthusiastically participated and created content through its duration.

Dermalogica was founded by skin therapist and entrepreneur, Jane Wurwand, in 1986 and has been supported in research and development by the International Dermal Institute, also founded by Wurwand. Today, Dermalogica commemorated 15 years of professional skin care and skin health in the country with a grand affair to thank its partners, supporters, community and consumers.

Dermalogica offers a wide portfolio of services and products to suit different skin types, textures, concerns and goals. The brand stands tall on its three pillars – Education, Personalisation and the Human Touch, committed to educating consumers on the importance of skin care routines and skin care professionals on enhancing their skills. 

The event was co-hosted by Neha Dhupia, who was signed on as brand ambassador last year. Neha has been a long-time user and fan of the brand, and is aligned with the values for which Dermalogica stands – embracing and living in your healthiest skin. Neha was excited to co-host the various games and chat about her favourite products with the guests. 

Speaking of her first on-ground experience with the event, brand ambassador Neha Dhupia said, “My love story with Dermalogica has lasted for over 15 years, even before the brand came to India! I’m so proud and honoured to represent a brand I have used, recommended and believed in for so long. The team did a fantastic job putting this celebration together and I’m looking forward to the next one.”

Pushkaraj Shenai, Head, ProBeauty Brands, Unilever, added, “At Dermalogica, we are committed to educating the consumer and skin therapist alike on the importance of skin care routines and personalisation. We’ve been working towards spreading the message of skin health, and achieving the milestone of 15 years in India is a momentous occasion for us. Here’s to the next 15.”

Join the celebrations by heading to www.dermalogica.in and spin the wheel to win exciting prizes!

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing