Dettol Banega Swasth India partners with Jaipur Literature Festival

Dettol Banega Swasth India, Reckitt India’s flagship purpose driven programme announced its partnership with the 15th edition of the annual Jaipur Literature Festival (JLF) today. The partnership helps create a safe, hygienic, and an enjoyable experience for invitees at the exclusive ‘greatest literary show on earth’ in its customary home- Jaipur.

This first-ever truly hybrid literary extravaganza will showcase a plethora of themes and writers curated specially for audiences across the world, offering an immersive experience of literature, discourse, musical performances, art installations, merchandise, local cuisine and more. In its milestone hybrid edition, the festival aims to be even wider in its reach and longer in duration, covering 10 days from 5th – 14th March 2022.

Commenting on the partnership, Mr. Gaurav Jain, Senior Vice President, South Asia, Reckitt said, "The Jaipur Literature Festival kickstarts impactful on-ground events that are bringing in some of the world’s greatest literary minds on one common platform. Dettol Banega Swasth India’s long-standing partnership with JLF has strengthened and keeps getting more relevant with each passing year. This unique platform helps Reckitt and Dettol have relevant and much needed conversations on health, hygiene and nutrition. In addition, Dettol plays a crucial role in protecting festival visitors by providing them with the right products that enable a safe and hygienic event.”

Sharing her thoughts on the partnership Preeta Singh, President, Teamwork Arts said, “I want to extend our gratitude to Dettol for being with us on this journey yet again. In a post-pandemic world, it has been our endeavor to bring the best offerings in terms of literature to our esteemed audience. This vision has been made possible by partners like Dettol. With the help of Dettol, the 15th edition of the Jaipur Literature Festival will continue to create a platform which celebrates the idea of inclusivity."

Every year, the Festival brings together a diverse mix of the world’s greatest writers, thinkers, humanitarians, politicians, business leaders, sports people and entertainers on one stage to champion the freedom to express and engage in thoughtful debate and dialogue. The Festival has hosted nearly 5000 speakers & performers and welcomed over a million booklovers from across the world since its inception in 2007. Today, the Jaipur Literature Festival has grown to become a global literary phenomenon, which is home to riveting conversations, debates and dialogue.

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