Dettol Kitchen Gel rides on Mumbai Dabbawalas for promotion!

For 10,000 housewives across the suburbs of Mumbai, the daily chore of collecting their lunchbox from the designated dabbawala came with a surprise.  The specialist disinfectant kitchen cleaner Dettol Kitchen Gel in partnership with the efficient Dabbawalas of Mumbai stepped in to create awareness around the importance of kitchen hygiene. Each of the 10,000 lunchboxes were tagged with a small booklet with surprising facts on germ contamination in kitchen. In addition, a pack of Dettol Kitchen Gel was also inserted into the boxes to give housewives a chance to use an expert cleaner for keeping their kitchen clean and family healthy.

In one of the studies recently conducted by Global Hygiene Council, a global independent body of experts on health and hygiene, it was revealed that up to 90% of surfaces touched during preparation of a simple meal can become contaminated with 

Akhil Chandra, Managing Director, RB India said, "Consumers see Dettol as trusted champions of health, an "expert" that guarantees protection from germs. Our association with the Dabbawalas in Mumbai allows us to take the message of Kitchen hygiene to a large number of households. Recent studies by Global Hygiene Council clearly revealed kitchen as germ hotspots. While creating awareness, we also wanted to custodians of family health, mothers and housewives, to use an expert kitchen disinfectant cleaner to extend our
promise of germ protection to the kitchen by providing a single solution for a truly healthy kitchen and family."