Dettol’s new awareness campaign shot in the work from home model
Dettol, the leading germ protection brand aimed at raising awareness on the importance of handwashing, today launched COVID 19 public service announcement. The advertisement is thoroughly filmed inhouse to drive home a point, in a simple illustrative manner on how a soap keeps germs away, during the lock down while maintaining all precautions including social distancing. Practicing hand washing for 20 seconds is one of the best preventive measures to avoid the spread of viruses as recommended by WHO.
In the ongoing battle to contain the spread of COVID-19, every measure will help to prevent its spread, from border controls to social distancing recommendations and even personal hygiene habits. Washing hands with soap has gained even more importance and critical focus as we collectively deal with a pandemic. Doctors, leading health experts and medical associations, the world over, are stressing on the need for hand hygiene.
Commenting on the launch, Gaurav Jain, SVP, RB Health South Asia said “In a difficult environment, Dettol as India's trusted germ protection brand, has a duty to shape the right personal hygiene habits. Handwashing with any soaps is an easily accessible and highly effective method to prevent the spread of germs and virus. Towards this, Prasoon and Mccann India did a great job shooting this innovatively and responsibly - keeping the thought of "social distancing" front and center”. I extend my heartfelt thanks to them to be able to get this important message out in this time of need.”
Amidst the nationwide lockdown, the advertisement is shot throughout on mobile phones with minimal use of equipment and cast being family members of the creative team. This commendable output is a collaborative effort of teams within RB, Mccann India. Remarkably, even the post-production of the video was done by an editor and music composer from their respective homes and the grading was done on remote from Poland.
Commenting on the same Prasoon Joshi, CEO and COO, McCann Worldgroup said “We are living in testing times, on one hand we have to make sure we strictly adhere to the guideline of staying at home at same time we need to find innovative ways of contributing from home, this is an example of the same.”