Dev Shenoy is now Head of Ad Sales at Disney Star

Dev Shenoy, the head of regional, kids, and infotainment channel Disney Star, has been elevated as the Head of Ad Sales for the entertainment business. Presently, Dev Shenoy has created a new structure for sales under him.
Amrutha Nair, who was earlier promoted to Head of Ad Sales for Hindi & English Entertainment, has also been elevated to Head of Entertainment Ad Sales & Strategy. She announced this news via internal emails to the ad sales team.
As per the report by the media, Dev Shenoy is to lead the Ad Sales Team and has spent over three decades in the industry, of which the past 18 years he dedicated to Disney
"Dev Shenoy will lead the ad sales team. As a media sales veteran, Dev has spent close to three decades in the industry of which the last 18 years have been with Disney
Star. In his last stint, he was leading the ad sales team of regional, kids and infotainment channels," an email from Nair reads.
Amutha Nair shared the new ad sales structure created by Dev, and stated: “Ankush Shetty will lead the Hindi GEC(paid) & Kids FCT channels. Nishith Varshneya, leading Star
Plus & Kids FCT, and Hitesh Shetty leading Star Bharat ad sales, will report Ankush.”
Samir Kadam is leading network accounts & free-to-air channels, whereas Prashant Shetty will be leading Hindi movies (paid), English and infotainment FCT. In addition, Baagyalakshmi Nagarajan will lead direct ad sales for Tamil and Malayalam Channels.
Anuradha Mathu Agrawal will lead Marathi, Bangla and Odiya channels, and Milred Royan will be taking over Telugu and Kannada channels.
According to the email by Amrutha, Prashant Kripps will take on the role of agency relations and sales analytics head. Prachi Sahay and Saurabh Srivastava will lead the regional clusters and MSM clusters, respectively.
According to the e-mail, Kshitij Singhi will switch from sports sales to network strategy, analytics & partnership, ad, and Nikhil Sheth will lead the growth and brand partnerships.


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