DHL Express renews association with Hero Indian Super League for 4th year
DHL Express, the world’s leading international express services provider, has announced its renewed partnership with the Hero Indian Super League (ISL). This marks the fourth year that DHL Express takes on the Associate Sponsor title of the world’s fourth largest football league and the country’s premier professional football championship.
As with past seasons, DHL Express will deliver the match ball for all 95 games as the Official Match Ball partner, and also award the ‘DHL Winning Pass’ to the player with the highest number of assists in each game, as well as for the entire season.
DHL Express will also unveil its 360-degree interactive brand campaign, designed to capture greater visibility amongst and deepen engagement with the 200 million ISL fans that will be following the matches over six months on multiple platforms, including television and over-the-top media services.
Commenting on the occasion, RS Subramanian, Country Manager, DHL Express India, said, “Our continued association with football globally stems from the common set of values that we share - teamwork, speed, passion and a can-do spirit. Following the success of the previous seasons, we look forward to another fruitful year for Indian football and our brand.”
Globally, DHL supports some of the world’s biggest football clubs and tournaments such as Manchester United, FC Bayern Munich and Copa Libertadores.
An ISL spokesperson said, “We are overwhelmed by the continued support from DHL for Indian football and are equally excited to travel this exciting journey with our partners in establishing a stronger reach for the sport across the country.”
The football extravaganza is scheduled to kick off from September 29, 2018 in Kolkata, with two-time champions ATK taking on two-times runners-up Kerala Blasters. The League will feature renowned international players alongside India’s best footballing talent, playing in ten teams across ten cities within the country. The upcoming season will, for the first time, feature two international breaks in the first half of the season, as well as a winter break.
DHL Express has maintained its leadership position in India since 1979, providing customers with access to 659 cities and over 33,000 locations within the country. The company has over 60,000 customers in India, including importers, exporters, manufacturers, entrepreneurs and small and medium sized businesses. With a robust nationwide network of over 400 vehicles on road, 19 weekly inter-continental flights, 67 daily international and 80 domestic commercial flights, DHL Express provides customers in India with access to an international network of over 220 countries and territories.