DHL partners with Pria Kataria Puri for the upcoming LFW Winter/Festive'13

DHL will present the very savvy fashion designer Pria Kataria Puri at Lakmé Fashion Week Winter/Festive 2013. DHL’s partnership with Lakmé Fashion Week dates back to 14 seasons and is part of a global relationship as the Official Logistics Partners for IMG Fashion Weeks across the world spanning 15 countries across four continents.

RS Subramanian, Country Manager, DHL Express India, said, “Over the years DHL has proved to be a strong partner for garment manufacturers, wholesaler, retailers and designers, offering speedy, on-time, customized logistics solutions and access to international markets. Supporting Lakmé Fashion Week for the 14th season is a perfect way to demonstrate our capabilities in the complex and demanding nature of the fashion industry. Expert logistics support ensures that the latest fashion creations are brought to the runway – right on time.”

Speaking on the occasion, Chandrashekhar Pitre, Senior Director, Marketing, South Asia, DHL Express says, “Fashion Week is the biggest event in the fashion calendar and DHL's services cover the entire logistics value chain of the fashion industry - from material purchasing to the sampling business, to quality control of production and direct delivery to the boutiques of international fashion companies. This season we are very excited to partner Pria whose vibrant and creative collection will be designed to represent DHL’s theme ‘Speed.”

DHL’s customers include both large retail groups with complex distribution requirements as well as small, independent fashion boutiques requiring a one-off service. In India, DHL has been working with fashion, textile and apparel manufacturers for over three decades, providing the logistics support they need to ensure they remain cutting edge in a vibrant marketplace. Within this partnership, DHL positions itself as the leading logistics company for the fashion industry –one of the world's most creative, innovative and possibly fastest industries.